Growth of media publishing

In the past, newspaper was popular as it provides in-depth readings for the people. However, newspaper became less well-known compare to before due to internet dominance today. Naughton (2006, p.1) said that the communication environment is changing dramatically.

In Malaysia, The Star still publishing newspaper as people still reads it but not as much as before. Naughton (2006, p.1) mentioned that all ‘old’ media were new media once. Therefore, The Star publishes news online with The Star Online.

The Star Newspaper

The Star Online.

The Star Online is similar to the newspaper version but with faster updates in shorter versions. With this, The Star would provide better reading pleasure among Internet readers that follows the trend. Naughton (2006, p.3) mentioned that people predict that newsprint will be wipe out once the Web comes.

The Star also created Facebook and Twitter accounts to update the viewers about the latest news which benefit the readers as they could read them instantly rather than waiting for newspaper another day. Naughton (2006, p.6) agreed as internet makes people more knowledgeable and better informed with alarming resources.

With the help of Facebook and Twitter, an increase in the freedom of speech and interactions occur among the audience compared to newspapers. Political campaigns in Malaysia also are done online for easier access among Malaysians. Kahn & Kellner (2004, p.88) stated that internet plays a role to inform others and construct new social and political relations.

The Star's Facebook account

The Star's Twitter account

Facebook and Twitter are considered well- known among online users and it is not surprising that most media companies use them to alter the roles of journalism and communication.

Reference List

Naughton J 2006, ' Blogging and the emerging media ecosystem', pp. 1-10, viewed 17th April 2010,

http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf


Kahn R & Kellner D 2004, "New Media and Internet Activism: From the 'Battle of Seattle' to Blogging", Sage Publications, vol.6 no. 1, pp.87-95, viewed 17th April 2010,

http://nms.sagepub.com.ezlibproxy.unisa.edu.au/cgi/reprint/6/1/87.pdf

Bibliography

The Star Newspaper , viewed 19th April 2010.

The Star Online 2010, viewed 15th April 2o10,

http://thestar.com.my

The Star Online Facebook, viewed 18th April 2010,

http://www.facebook.com/TheStarOnline

The Star Online Twitter, viewed 18th April 2010,

http://twitter.com/staronline/